George PericOpen for projects
I make pages look pretty.
I design ads, landing pages & funnels that pay for themselves.
For teams that buy traffic: I design the whole path from the first ad to the last form field, A/B test it, and show you what it earned.
Designing for A/B tests: in-house, at a testing agency and freelance
Tests on pages, flows and email, read in revenue, not just clicks
Design, build and testing, done by one person with no hand-offs
CXL certified: Conversion Optimization and Ecommerce Marketing
Why work with me
What you get when I join your team.
Most teams have a designer who doesn’t look at the numbers and an analyst who doesn’t design. I do both, and I move fast.
Design and data in one person
I own the whole loop: I find the problem, design the fix, build it, test it and read the result. Nothing gets lost between a designer, a developer and an analyst.
Designing for A/B tests: in-house, at a testing agency and freelance.
Every change has a reason
Hypotheses come from research, reviews and data, not from taste. You always know why something changed.
Ads and pages that match
I design the ad and the page as one story, so the click feels like the next step, not a new conversation.
Fast, and I can build it
Pages and ads in weeks, not months. I can launch them myself, so tests start sooner.
Results in money, not just percent
I report what a win is worth per year, so marketing and finance can make the call in one meeting.
“Djordje was a great asset to our team and always came up with new and innovative CRO ideas.”
Brett ForemanForeman Consulting
Selected work
Results, not just pretty pages.
Two redesigns, step by step: what I changed, why, and how I’d test it.
Multi-step lead form
A 9-field quote form rebuilt as a short, tap-first flow that starts with the easiest question.
One-page checkout
A five-page checkout with a forced account rebuilt as one page with express pay and guest checkout.
Ads & landing pages
Each ad is paired with its landing page, so the click feels like the next step.
What I do
Everything between the ad and the sale.
I design it, build it when you need it, test it, and tell you what it earned.
Ad creatives
Static and video ads built around one clear promise, made to match the page they send people to.
02Landing pages
Landing and product pages planned around your buyer: research, wireframe, copy and design.
03Funnels & UX flows
Quizzes, lead forms, checkouts and multi-step flows. The full UX and UI, screen by screen.
Websites
Conversion-focused websites, designed and built: from Figma to a fast, live site you can keep testing on.
A/B testing
Hypotheses worth testing, test design and variants, prioritized by how much they can move revenue.
Results analysis
Clear readouts: what won, by how much, what it’s worth per year, and what to test next.
How I work
A no-BS process that ends in numbers.
Research, clear planning and smart design, then a test that tells us whether it worked.
Research
Know the audienceI dig into competitors, your customers and their real reviews to learn what they need and what’s missing.
Analyze
Find the gapsI look at your data, walk through the funnel and find where people drop off. That shows what to fix first.
Wireframe & copy
Plan the pageI plan a clear layout and write copy that speaks directly to your audience and guides them to act.
Design & test
Prove it worksI design the page, launch it as an A/B test, and report what it earned and what to test next.
About me
Hi, I’m George.
I’m a conversion-focused designer. I design the things that sit between an ad and a sale: the ads themselves, the landing pages they lead to, and the flows behind them, from quizzes and lead forms to checkout.
I don’t stop at the design. I set up A/B tests, read the results and turn them into money, so you know which changes actually paid off.
I’ve designed for ecommerce brands in food and drink, beauty, pet, home and health, and for lead generation and B2B SaaS companies.
- CXL certified in Conversion Optimization and Ecommerce Marketing
- Ads, landing pages, funnels and full websites, designed and built
- A/B testing from first hypothesis to revenue readout
Experience
Six years of designing for tests.
In-house CRO and product roles, an A/B testing agency, and freelance work for brands that buy traffic.
- Dec 2024 – Now
Growth Product Manager
MPA (formerly Healthy Labs) · Remote
Website optimization, new flows and pages, A/B tests on the site and in email, test analysis, and project management for the growth roadmap.
- Jul 2020 – Now
Conversion-focused UX/UI designer
Freelance · Projects
A/B test ideas, high-fidelity variants and test assets, landing pages and design systems for ecommerce and lead generation brands.
- Nov 2023 – Dec 2024
CRO & Design Lead
G-Plans · San Diego, remote
Competitor research, funnel reviews and the testing roadmap. Wireframes, the design library and dev-ready variants for A/B tests, plus usability insights from Microsoft Clarity.
- Jan 2021 – Dec 2023
Product Designer
Neopix · Full-time
UX research, user stories and interactive prototypes, the design library, and responsive, dev-ready UI.
- Oct 2020 – Dec 2022
Conversion-focused UX/UI designer
Spiralyze · Atlanta, part-time
A/B test ideas based on UX principles and high-fidelity variants for tests on B2B and SaaS sites.
Kind words
What people say about working with me.
I’ve worked with Djordje in several design and CRO-based positions. He’s both a talented designer and adept CRO strategist. He’s one of those rare people that can visualize and express CRO principles with solid design. I’d recommend Djordje for any CRO-related design role.
Djordje produced brilliant conversion-centric design, demonstrating understanding of key principles at the intersection of design and psychology. He was fantastic to work and contributed excellently to the team.
Djordje, thank you for your amazing sense of design! You elevated my work to the next level!
Djordje was a great asset to our team and always did his best to come up with new and innovative CRO ideas. Thanks for all your help!
FAQ
Questions people ask before working with me.
What exactly do you do?
I design ads, landing pages, funnels and websites for companies that buy traffic, and I A/B test them to prove what works. You get the design, the reasoning behind it, and a clear readout of what it earned.
Are you available for new work?
Yes, for freelance projects. I can run a single project, like one landing page or funnel, or work alongside your marketing team on an ongoing testing program. I’m not looking for a full-time role. Book a call and tell me what you have in mind.
Do you only design, or do you also build the pages?
Both. I can hand off clean Figma files to your developers, or build and launch the page myself so it’s live, fast and ready to test.
Which platforms do you work with?
Shopify, Webflow, WordPress, custom-coded funnels and most A/B testing tools. If I can’t build it on your stack, I design it so your team can.
Do I need a lot of traffic to A/B test?
It helps. A test needs enough conversions to give a reliable answer. With lower traffic, I lean on research (customer reviews, recordings, surveys) to make bigger, safer changes, and compare results before and after instead.
How long does a project take?
A landing page usually takes one to three weeks from research to launch. Ad sets are faster. A/B tests then run until they reach a clear result, often two to four weeks.
How much does it cost?
It depends on the scope: a single page, a full funnel, or ongoing testing. Book a call, tell me what you need, and I’ll come back with a clear quote.
Let’s talk
Let’s make your next test a winner.
Tell me about your funnel. I’ll point out quick wins, tell you what I’d test first, and say honestly whether I’m the right fit.